What The Row Size Numbers Mean: Margaux 10, 12, 15 and Beyond

At most luxury houses the sizes arrive as adjectives. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words promises a figure you can measure. The Row does something quietly different across a large part of its line, and once you notice it the whole catalogue becomes far simpler to read. The number attached to a model name gives the bag's width in inches. Margaux 10 measures ten inches across. Margaux 12 is twelve inches. That one fact does more practical work than any amount of styling copy, and it runs through this explainer throughout.

The convention runs further than the flagship. It includes Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Look at the decimals, since nobody writes 15.75 unless the figure is intended literally. What follows sets out how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.

The rule in plain terms

Read the number in the name, add the word inches, and that is the width you get. That is the system in full, applied consistently enough across the numbered families that it is sensible to treat as a rule rather than a coincidence. It is refreshingly honest labelling, since it closes the gap between what a size sounds like and what it measures. A Small from one house can be bigger than a Medium from another, but ten inches is ten inches anywhere. For anyone measuring The Row bags against something already in the wardrobe, it turns the comparison into arithmetic rather than guesswork. That is also why the www.rowbag.com brand can offer four sizes of one silhouette and confuse nobody.

What the number leaves unsaid

Width is one dimension out of three, and the other two do not scale with it in any reliable way. Compare the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth is identical at 7.5 inches, so the larger bag is not a proportional enlargement of the smaller one. What changes is the height, which adds two inches, and the width, which grows by the same. What that means in use is that a size up adds a taller opening and more length rather than extra depth. If you expect the 12 to hold twice what the 10 holds, the difference will be smaller than the numbers imply.

The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number will not tell you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to cover the rest. Fittings inside differ as well: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Those details settle how a bag behaves day to day far more than an inch of width does. Read the number to place the bag on a scale, then read the specification to understand what it does.

Where the rule bends: the Margaux Shoulder 12

One model in the current line departs from the pattern, and that is worth stating clearly rather than quietly. A twelve sits in the name of the Margaux Shoulder 12, but the brand gives its dimensions as 14.75 x 9 x 5 in. Name width and specification width part company here, so on this model the number serves as a family size rather than a literal external measurement. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. So generalise the lesson, and use the number as a starting point before confirming against published dimensions and committing. Where a listing gives no dimensions at all, treat the number as a pointer rather than a measurement.

What each width really holds

The step most guides skip is translating inches into daily use. A bag under ten inches wide is a phone, cardholder, keys and lipstick kit, which is the territory of the Sofia 8.75 and of the small clutches. Ten inches is the classic small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is the point where a bag starts taking in a paperback, a small notebook, a folded scarf and a full-size wallet together. Fourteen to fifteen inches is a working width, where documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, is a weekend and travel dimension rather than an everyday one.

• 8.75 to 10 in: evenings, quick errands and anything where the bag ought to disappear.
• 12 in: the line's most versatile width and the one most buyers settle on.
• 14 to 15 in: work, commuting and days when you carry other people's things too.
• 17 in: travel and overnight use, where soft structure is a feature rather than a compromise.

Price climbs with width, but material moves faster

Size and price move together, though not as briskly as you might expect. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a far bigger step for the same two inches. Material makes bigger jumps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. Where spend is being optimised, material is the weightier financial decision and width the bigger practical one.

The bags that carry no size number

Much of the line sits outside this system, and it is the mixing of the two conventions that causes the confusion. The Park Tote family deals in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90's Bag, the Half Moon and the Bourse Clutch carry no size marker at all. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite carrying no number. The N/S and E/W prefixes are shorthand for orientation, usually read as north-south for taller shapes and east-west for wider ones.

From inches to a decision

The practical value of a literal sizing system is that you can try it before you buy. Measure a bag you already own and like, and compare its width against the number in the model name you are considering. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for soft construction. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement implies. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one performs better. That trade-off, rather than the number itself, is the genuine choice in front of you when you buy row handbags in a numbered family.