The Row Bags In Detail: A Full Guide to the Line

In the case of the majority of designer bags, the maker is broadcast before the shape has even registered. The Row declines to do that, and that one decision governs practically everything that follows in how the leather goods are designed, priced and resold. Founded in 2006 by Mary-Kate and Ashley Olsen, the brand is called after Savile Row in London, the street that gave tailoring its vocabulary of restraint. New York City is the company's base: a design studio has been in Tribeca since 2012, a Paris office opened in 2011 and a London office followed in 2019. Boutiques under the brand's own name trade in Los Angeles, New York, London, Paris and Amagansett, and all the rest is routed through the brand's own webstore and a short list of stockists. Take this as a row bags overview, running through the families that count, the specifications that divide them and what each one is priced at. Read every figure below as a market price observed in 2026 rather than an official price list, since the brand publishes no such list.

Spotting a The Row Bag Without a Logo

Given no exterior logo plaque and no monogram on any style, identification rests on silhouette, proportion and construction. Low on the side of the bag sits a small, discreet exterior stamp designed to blend into the leather rather than stand out against it, with a second stamp placed within the interior. Hardware is palladium-plated and finished matte or brushed, so it absorbs light rather than bouncing it across a room. Where most houses would print a logo jacquard, the line uses nappa, lambskin, calfskin or cotton herringbone, since linings are treated as materials in their own right. The same thinking behind the label's tailoring, in which a garment is judged by its line rather than its label, reaches the bags intact. Made in Italy is stated on the brand's own product pages for the Half Moon, Soft https://saint-bags.com/handbags/ Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go.

• No exterior plaque, no monogram and no branded fittings anywhere
• Matte or brushed palladium-plated fittings instead of high-polish gold tone
• Nappa, lambskin, calfskin or cotton herringbone linings
• One discreet exterior stamp set low on the side and a second, crisp one inside

The Margaux Family, and Why It Is Hard to Buy

The Margaux is the one most people picture, and at the moment it is the most muddled corner of the collection to shop. At an observed $3,650, the Soft Margaux 10 combines 100 percent calfskin in a matte grained finish with a cotton herringbone lining, at 10 x 7 x 7.5 inches and a 5-inch handle drop. Details include an interior toggle closure, belted side gussets, protective metal feet and a removable shoulder strap. Step up to the Soft Margaux 12 at $4,350 and the construction carries over, with 12 x 9 x 7.5 inches and a zip pocket on top. The Margaux Shoulder 12 is a different proposition at $4,900, with a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. Selfridges lists a Margaux 17 in leather and canvas, and a Soft Margaux 15 is also around, though neither carries a retail price that can be relied on. During 2025 the original was pulled from third-party retailers, and the Soft and Shoulder versions now occupy its place on the brand's own site; that it has been discontinued is widely reported but has never been officially confirmed by the brand.

The Working Middle: Totes, Top Handles and Shoulder Bags

More than any other group, the Park family does the heavy lifting and is most often the first purchase. Pricing on the N/S Park Tote reads Small $1,550 to $1,620, Medium $1,650 to $1,950 and Large $1,990 to $3,250, and the variation within each size driven by material and finish rather than capacity. The Park Tote covers Small and Medium at $1,450 to $1,620, the Park Tote Three sits between $1,750 and $2,400, and the XL Park Tote is $2,490. A The Row tote bag climbs steeply once you go higher, with Marlo 14 at $5,300, the Alger Tote at $4,900 and the Marco Bag at $6,900. Across the top handles, suede carries the steepest premium: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000, $5,800 and $4,300 in leather, suede and a canvas blend. At $3,990 for Ida, $4,400 apiece for Elise and Agnes 12 and $5,180 for the Iowa Duffle, the group sits high, though Idaho holds the value end at $1,420. Shoulder styles spread just as widely, going from Lori at $1,350 and the 90's Shoulder at $1,450 up through Alix at $1,900, Parker at $2,900 and Jean Shoulder at $3,900.

The Opening Tier: Small Bags and Clutches

The least expensive row handbags are not stripped-down versions of the expensive ones; rather, they are smaller problems solved with the same care. At $1,090 the 90's Bag has become the collection's low-key cult favourite; the Half Moon is observed at $1,390, and one stockist shows a leather variant at $1,690. Half Moon dimensions differ between sources, so treat the official 8 x 13.5 x 2.5 inches as the reference figure and expect other listings to disagree slightly. The Bourse Clutch, $1,590, proves the point about construction at the cheaper end: calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches, Made in Italy on the label. Below it sit the Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390. Higher up are the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.

Three Price Bands at a Glance

Three bands describe the collection well enough to shop by, and they hold across every category. Roughly $590 to $1,500 is the entry band, the place where most buyers meet the brand. Roughly $1,550 to $3,500 is the middle band, home to the Park totes, most shoulder bags and the better clutches. The Margaux family, the India and Agnes top handles and the Marlo totes occupy the top band, roughly $3,600 to $6,900. Across all three bands, one thing holds: suede consistently carries a premium over calfskin on the same silhouette. The other rule is simpler still: the number in a bag's name is its width in inches.

Archive Models You Will Only See on Resale

You read the secondary market differently once you know the bags no longer sold new, and much of the label's reputation belongs to them. Start with the Bindle, a suede shape with raw-cut trims, a knotted detail and an open top reported to have retailed around $1,190, then the Bindle Three, whose padded handle and removable inner pouch are observed near $1,700. Resale puts the Sofia between roughly $2,200 and $5,668; it is a structured calfskin flap bag with a metal lock closure and a two-compartment interior. The Devon is a compact structured top handle in polished saddle leather, with a top zip, a hidden shoulder strap and decorative stitching. At approximately 9 x 12.5 x 5.25 inches, the Camden joins grained or saddle leather, twin handles, a detachable strap, a magnetic closure and both patch and zip pockets. The Ascot hobo, the Wander knot crossbody and the nylon Sling 15 also circulate, but none carries a reliably documented retail figure.

Resale Values, Authenticating and Care

The resale picture is stronger than most, though it should be read as observed market behaviour rather than investment advice. In the Rebag CLAIR 2025 report The Row recorded 97 percent brand-level value retention, crossing into the report's unicorn tier of 85 percent and above for the first time and trailing only Telfar, Hermes and Goyard. Individual models did better still, with the N/S Park Tote at 146 percent as the strongest performer, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. Not everything appreciates, though: canvas, nylon, sisal and seasonal-colour pieces routinely discount, with the strength concentrated in black and neutral calfskin in the signature shapes. Because the brand operates no public authenticity coding, anyone hunting The Row for sale second hand judges by stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Let the material decide, because no brand-issued care protocol exists: soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.