AMIRI: A Complete Guide to the House in 2026

A Los Angeles luxury house, AMIRI rests on hand-worked denim, skeleton-appliqué sneakers and thick graphic jersey. Paris takes two of its shows a year, though the company stays American, with an American working studio. Its identity rests on one idea: take jeans apart, then rebuild in plain sight them with leather, bandana print or jacquard. Readers come here from different kinds of searches. The phrase amiri clothing points at the house, amiri jeans at the denim, amiri hoodie at the fleece and amiri men at the menswear the label began with. The documented version is set out here, and the claims that do not survive checking are flagged.

The founder, and what is actually documented

Mike Amiri, an American designer of Iranian background, remains the founder and creative director. His CFDA profile and the brand's about page share one phrase: he began hand-crafting unique stage pieces for legendary Los Angeles performers. Neither source asserts more than that, which keeps rock clients named in retail editorial as reports rather than confirmed fact. A press release dated 3 December 2014 credits him over ten years in luxury plus projects for Helmut Lang, J Brand and RRL, though publicity is not confirmation. The same release announced his appointment as head designer of ready-to-wear amiri clothing and accessories at Buscemi, which almost every profile omits. The law-school backstory has no primary source online, and nowhere is his full legal name documented.

A founding year that has two citable answers

The label is dated to 2014 by most sources, which include the brand's about page, the CFDA, its Italian minority investor and the main reference summaries. In the December 2014 press release the founding is placed in 2013 instead, in partnership with the retailer Maxfield. Both can be cited, which is why careful writing leaves the question open. Put it this way and nothing breaks: the house dates itself to 2014, and the earliest press release dates it to 2013. Nobody disputes the launch, an exclusive capsule sold through the Los Angeles concept store Maxfield. The release goes further still and calls Maxfield a founding partner rather than the first stockist.

Ownership, leadership and the money question

Majority ownership rests with Mike Amiri, and day to day the house stays independent. The Italian group OTB, chaired by Diesel founder Renzo Rosso, took a minority stake in 2019 on undisclosed terms. No percentage is public, which makes every published figure a guess. On 1 April 2023 Adrian Ward-Rees became chief executive, arriving from senior roles at Burberry and Dior Menswear, and whether he still holds the post is unconfirmed. That widely quoted $300 million sales line is a founder statement relayed by the press rather than an audited figure. Figures for valuation and net worth circulate unsourced, and repeating them is a mistake.

How big the retail network genuinely is

Owned stores and wholesale doors have to be kept apart, because nothing in AMIRI coverage is mis-stated more often. On the brand's own retail-locations listing there are roughly 33 boutiques, several marked as coming soon, and trade reporting counts about 31 stand-alone stores in 2026 after Milan. The wholesale side is another matter again: around 150 luxury accounts, roughly 400 points of sale, and more than 160 retailers carrying the label. Any far larger store count has folded wholesale doors into owned stores, so it should not be repeated. Rodeo Drive in Beverly Hills took the first permanent store in 2020. Milan came later as the first permanent European store, with London following.

• United States: Beverly Hills, Los Angeles, Costa Mesa, Las Vegas, Dallas, Chicago, Atlanta, Miami, New York
• Europe: Milan, London, Paris, St Tropez
• Middle East and Africa: Dubai, Riyadh, Cape Town
• Asia and Latin America: Shanghai, Nanjing, Tokyo, Osaka, Nagoya, New Delhi, Mexico City

Denim, where you find the house identity

The label began in denim and is still anchored there, and repair is the operative verb. Hand-distressing comes first, then the jeans are visibly rebuilt with contrast material, which leaves a finish that looks irregular rather than machine-uniform. In circulation the fits are MX1, Stack, Thrasher and Shotgun, plus the roomier Carpenter, Baggy and MA Fit cuts. MX2 is a real model name, yet its collection pages returned no live products when checked in 2026, which makes it archive-leaning. MX3 turns up only as a women's Baggy MX3, a motocross hybrid without a waistband observed at $990, and not as a men's high-destruction jean. Bandana and Crystal are treatments applied across those fits, not fits themselves, so MX1 Bandana and Crystal Thrasher are the correct forms.

Footwear, and the bones motif that runs through it

In its own product copy the house calls the Skel Top Low its signature sneaker. A leather and suede basketball silhouette sits on a two-tone rubber sole here, carrying hand-cut bone appliqués, observed at $650. A different shoe again is the Skel Court, a canvas retro-court style carrying the same bones motif, high-top observed at $690. That silhouette is reused by Stars Court, with star appliqués in place of bones, refreshed for Pre-Spring 2026. The MA-1 here is a sneaker observed at $799, not a bomber jacket, though MA-1 is elsewhere the generic military bomber designation. MA is the founder's initials, heading MA Bar, MA Core, MA Quad, MA Fit and MA Skyline; the Ryder Boot runs $1,090 to $1,290.

Jersey, shirting and outerwear

The skeleton motif that defines the sneakers runs through the soft goods too. Confirmed pieces include the Bones Oversized Hoodie, Bones Fleece Zip Hoodie, Bones Stacked Hoodie and a Bones flannel overshirt. The plain option is the MA Core Logo Hoodie, a cotton pullover carrying the MA icon and core logo, described as a normal fit and observed at $650. Conflating the MA Core Logo Tee with the MA Bar Logo Tee is common, though they are different products made in different countries. Flannel is a founding pillar, not a seasonal add-on, and the MA Quad Bleached Flannel is observed at $1,290. Outerwear reaches higher with wool and leather varsity jackets and denim work jackets on the same repair logic, though no flagship bomber is supported.

Where AMIRI is genuinely made

Country of origin varies by style, and the claim that everything is made in Los Angeles is false. The United States is the origin for the MX1 jean, the Stack jean and the MA Core Logo Hoodie. The MA Bar Logo Tee is specifically made in Los Angeles, which covers one product rather than the range. Italy is where the MA Core Logo Tee is made, and that surprises anyone assuming the jersey follows the denim. Footwear, the Skel Top Low and the Skel Court Hi included, is made in Vietnam. Look harder at any jean labelled made in Italy, or any Skel-Top labelled made in the United States.

The observed prices, and why discounting is structural

Each figure below comes from an observed market listing read in 2026 rather than an official price list, and prices move. They work as bands, not as fixed points. Tees open around $425, core jeans fall between roughly $750 and $1,100, hoodies go from about $650 into the $900s, and sneakers cluster between $620 and $800. Worked outerwear such as varsity jackets reaches $1,800 to $2,300 and above at list. Discounting is structural, not exceptional: in-season reductions of 40 to 70 percent show up at authorised multi-brand retailers and off-price channels. That sale floor caps what the secondary market will pay, which is why resale on standard pieces sits below retail.

The claims to treat carefully

The same errors turn up again and again in published AMIRI copy. The founding year is presented as settled when two sources disagree, store counts are inflated by folding wholesale doors into owned boutiques, and revenue is quoted as audited when it is a founder statement. The most persistent product invention is the tiered MX ladder, where each number supposedly means heavier destruction, and it reads like search-optimised filler. Treatments are promoted to fits, footwear names are merged together, and the MA-1 sneaker is described as a jacket. Finally, there is no official outlet, online or physical. In a July 2021 federal complaint the company stated that it does not have an AMIRI outlet store and has never authorised any person or business to operate one.

1. Ask, of any store count, whether it means owned boutiques or wholesale doors.
2. Named rock clients are secondary-press reports, not claims the brand makes.
3. Bandana and Crystal are treatments; MX1, Stack, Thrasher and Shotgun are fits.
4. Confirm the origin on the label, since it varies from style to style.
5. Use authorised sale prices as the reference for any resale offer.